BDB has carried out hundreds of studies dealing with analyzing the trends in usage of molecules, specialists’ perception on the rise in usage of molecules for diseases like Alzheimers and Parkinsons, prescription practices of specific molecules, surgical products like catheters, blood bags, sutures, syringes, cardiac equipment and wood care therapy.

BDB’s experience in this sector includes concept tests like future trends in DNA test for health maintenance, marketing strategies for setting up day-care centres, feasibility for setting up medical malls, strategy development for running hospitals for improving the bed capacity and attracting premium customers and medical tourists.

This study involves in-depth interviews with General Physicians, Specialists, Medical Administrators, Hospital Administrators, Distributors and Retailers.

In this sector, BDB has had the privilege of working with successful companies.  For each assignment, the methodology varies because these are all customized research analyses.

For instance, to study the demand dynamics and trend, a cross section of existing and potential customers, physicians will be analyzed in urban, semi urban and rural markets.  Along with them the input from channel analysis is also considered for this kind of study.

For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that BDB’s client has a complete picture as well as flavour of the opportunity – both existing and emerging.  These type of analyses involve interviews with stakeholders in the medical fraternity.

At conclusion, the output of such market research studies comprehensively results in an incisive and failsafe Strategy Recommendation Document.

BDB has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies.  BDB has also conducted assignments in the expansion of existing businesses.