India being an agricultural economy, growth in agriculture will impact the overall economic growth.

There is a very sizeable opportunity emerging in mechanized farming, cooperative farming and in smart usage of modern consumables.  The farmers’ expectations are changing, aspirations of dealers and retailers in the farming sector are changing, the channel of distribution is becoming crucial and there is a clear differentiation of market experience in different pockets of India.  The farmers are getting an opportunity to use and experience new products.

BDB has carried out consulting assignments in the field of micro nutrients, phosphatic fertilizers and fungicides.  BDB’s familiarity with the markets of soil conservation, plant applications, green house structures and scores of other agriculture related inputs, is legendary.

You can ask BDB for a cutting edge, customer driven marketing strategy for a vast array of agrochemicals including solid fertilizers, liquid fertilizers, pesticides, weedicides and spray chemicals.

In the agrochemicals sector, BDB has had the privilege of working with successful companies to analyze the market demand, perceptions and viability of takeovers.  For many of them BDB has developed a market entry strategy for new products.

For each assignment the methodology varies because these are all customized research analyses.

For instance, to identify a new business opportunity, BDB first understands its clients’ strengths, weaknesses and expectations.  The industrial horizons are then scanned so to speak, nationally or globally.  Complimentary or synergistic business opportunities are then identified and short listed.  Thereafter, these short listed opportunities are investigated to verify whether they are relevant to BDB’s clients and whether they can be dove tailed with the business paradigm of its clients.

For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that BDB’s client has a complete picture as well as flavour of the opportunity – both existing and emerging.

For market entry studies, BDB begins with detailed market research for the identified products, evaluates current and potential demand and then identifies locations for setting up the project.  Based on these inputs, BDB conducts a techno-economic feasibility study.

At conclusion, the output of such market research studies comprehensively results in an incisive and failsafe Strategy Recommendation Document.

BDB has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies.  BDB has also conducted assignments in the expansion of existing businesses.